A Detroit area native, and long-time auto industry insider, Barron has invested in and operated several award-winning auto dealerships representing Lamborghini, Lexus, Toyota, Ford, Chrysler, Dodge, Jeep and Ram.
He is considered a subject matter expert (SME) in the Digital, Social and rapidly evolving future auto retailing and service trends with a focus on sustainable transportation.
Recently, Barron’s industry credibility and civic involvement, culminated in his appointment as President of the Detroit Auto Dealers Association and Chairman of the North American International Auto Show (NAIAS), one of the most attended and prestigious auto shows in the world, and one of the largest media events in North America. In recognition of his years of outstanding industry service, Barron was named Chairman Emeritus of the NAIAS.
He is an active consultant to Boulevard, LLC., Speed Shift Media, LLC., 3 Birds Marketing LLC., CarNow LLC., Gavel Technologies, LLC. JD Power and Jackson Dawson.
Barron received his BSBA in Finance Real Estate from the University of Denver. Additionally, Barron is a graduate of the NADA Dealer Candidate Academy. He and his son Andrew now reside in Los Angeles, California.